It can be said with certainty that creating a blog and launching it is easy enough compared to promoting it. You can follow some techniques to popularize your blog. The key is to be at it consistently and then you can see the results pouring in – in the form of increased traffic.
First thing you as a blog owner should understand is that building substantial traffic to your blog is a process that takes time. It typically takes several months. To make a blog search engine friendly and content rich should be your primary aim. In fact these two points should be kept in mind during the blog building phase itself. When your blog is search engine optimized it will automatically feature near the top in search results which will in turn attract traffic to your blog. When the content is good the blog gets word of mouth advertisement and is automatically promoted. There are many sources of traffic which you can try to tap. Some sources have the capability to generate a big number of visits while others are significantly low. Searches give considerably high levels of traffic. Social networking is much hyped but results vary. Bloggers referred from another blog are also good traffic generators. You need to stay focused to recognize what exactly works for your blog and try to work hard on that promotion technique to take your blog forward.
A blog that has fresh posts every day or many times in a day will definitely create an image of being active; that some one is working on it diligently. New posts there fore bring back visitors for more information. They also serve to add new pages to the indexes maintained by search engines. Having comments for the posts will be great because it gives an impression that not only many people are following your posts but they find the posts good enough to pump in their comments. You should remember a thumb rule that repeat visits are a key to a blog’s sustained success. When visitors come back it means they are interested – they are more likely to leave comments, become your customers, spread your blog news to their friends circle and so on. So repeat visitors is equivalent to trusted network building on a vast scale.
Link building is another technique that you should make your priority. They get traffic from other blogs plus also improve search engine rankings. If you can get inbound links from blogs that already have a following it improves your blog credibility automatically. Another important factor you might want to consider is to spread out your traffic from different sources – having visitors coming from just one source alone could be risky. If some thing happens to the flow from that source then your blog will be left stranded. Where as when you have more than one source generating traffic for you there will always be a fall back option. Forming a network with co-bloggers is a sound move in terms of building traffic because a wide network means better exposure.
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